What's Your Brand Mantra?

What's Your Brand Mantra?: "He said he had a son, a senior in high school, who was trying to settle on what to study as he tried to envision his future and career. The man then asked Drucker what he considered to be the most promising fields of the future that his son should consider pursuing. I will never forget Drucker's response: "You asked the wrong question," he said. "What are your son's strengths and natural gifts? What he decides to pursue in his life and in his career should be aligned with those gifts. Then he will be successful."
Just like this well-meaning father, well-meaning executives ask the wrong questions about growth, and in doing so miss the true opportunities awaiting their companies as the economy expands. Traditionally, businesspeople have thought of growth as entering an expanding market or adding a new product in hopes of increasing revenues. But that's only one of four dimensions of growth, and it is not the most important."

This is very true. I am often struck by how many companies seem to shift their focus to the hottest craze. Instead they should focus on their area of expertise. If they chase these "opportunities" they will just loose out eventually. My own company does this from time.